It is no longer news that over 4 percent of the Internet is controlled by WordPress. As much as you would want to think it is a mere figure of speech or an exaggeration, it is literally true. How else can you explain the fact that more than 4 percent of websites are built on WordPress?
When you find out some of the benefits attached to WordPress development, you will consider joining the bandwagon. You can also enjoy the services of WordPress Support Company like the WPFixs which offers services like fixing bugs, securing your site and assisting you in migrating from one host to another.
WordPress, since its inception in 2003, has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management System and according to Yoast, accounts for 20-25% of all new websites. So, what are some of the benefits of using WordPress for your business website?
- It is a universal platform
WordPress supports a lot of applications and programming languages. Besides, its unique dashboard remains the same no matter what task you use it for. This makes it easy to master. Whether you intend to build a website with it or you just want to create a blog, you will get to use the same dashboard.
- It is absolutely free
You are free to use all WordPress facilities. It does not require any payment or license to use it. In fact, everything about WordPress is aimed towards making it a better tool for users. Even hosting is free. Although paid hosting has more privileges and resources than free hosting, the latter still offers basic hosting facilities. The only drawbacks of free WordPress hosting are limited storage space, zero video storage and WordPress.com is attached to the web addresses of sites that are hosted for free.
As such, WordPress is licensed under the GNU General Public License making it free to use by anyone for anything. This makes you build as many websites with it as you see fit. With WordPress, your clients also get access to free updates, thousands of free themes, as well as 40,000+ plugins in the WordPress directory. You can even tell them that WordPress is not only free but actually saves them money. With themes and plugins widely available, developers don’t have to start from scratch but can build upon existing material, saving time in the process.
- Responsive Web Design
Mobile traffic was long predicted to surpass normal desktop traffic in 2014. This means responsive web design is no longer an option but a must to every website owner. When you use a WordPress website design, you automatically get the benefit of responsive web technology without the need to develop separate websites for different devices. You can upgrade your site’s capabilities easily.
Adding new features and functionalities can be extremely cumbersome for traditional websites, especially those that are created using sophisticated platforms. This is the exact opposite for WordPress-based sites. There are plugins that you can easily install which typically takes three steps only. Further, the WordPress community is very active and almost every best practice is documented. So, if you need to add a new feature to your site, chances are, there are other WP users out there that have documented what to do.
- Search engine optimization
There are millions of websites on the internet now and more are still being hosted. So, building a website is not enough. Optimizing it for search engines is equally as important as building the website. Launching a website without optimizing it for search engines is like winking in the dark. The benefits of search engine optimization are not only visibility; it also pulls ready buyers to your website. Developing your website on WordPress enhances its SEO as Google ranks WordPress websites higher.
Search engine optimization will not only attract traffic to your website. It is the content that will make them order your products or services. Nobody needs ordinary traffic that won’t make orders. In fact, no company can survive on mere traffic. It is your customers’ orders that will keep your company in business. So content is very important. Your web development company needs to be knowledgeable about content management too. With WordPress, it is easy to delete content, edit content and post new content on your websites without calling an expert. That said, if your website is developed on WordPress, you can delegate content management to any of your employees since it does not need any technical skill.
- Mobile friendly
The Internet is now accessed more via mobile devices than via PC or laptop. This is why mobiles apps have become indispensable to businesses. The only alternative to mobile apps is mobile-friendly websites. Companies whose websites are too big and complicated to be mobile friendly have mobile apps. By default, websites built on WordPress are usually relatively more mobile friendly than others.
It is important for your web developer to be able to integrate your website with popular social media like Facebook, Twitter, and Instagram. This makes it possible for the visitors of your website to be able to share any post they come across on your website. When some of your posts are shared, it boosts the credibility and popularity of your brand.
If your website requires a sign-in before usage, social media integration will make it possible for them to sign in with any of their social media accounts instead of having to memorize a particular password. Social media networks are easier to integrate with WordPress websites.
- Easy to use
The topic of taking care of the website after it has been handed over is another frequent concern. As mentioned earlier, the cost is often a consideration and clients are hesitant to invest in a technology that causes them to constantly pay someone else to make even the smallest changes to their site. At that point, it is important to bring up the fact that WordPress is very beginner friendly. In fact, it has enabled millions of non-developers to successfully start their own websites. Even newbie’s can quickly find their way around the WordPress user interface which makes content creation as easy as using a word processor.