Mobile usability website audit – The errors that you encounter


If you want your business website to perform excellently, a website audit is essential. Also, there are several kinds of audits, such as content audits, link audits, negative SEO audits and the like. Here it is also essential to look into the mobile usability audit. Since Google has declared its mobile-first index, mobile usability is one factor that is essential to consider.

Few factors on google webmaster’s code on mobile usability, can make a site perform poorly on mobile devices. When you conduct a mobile usability audit, it is essential to identify these issues so that you can resolve the same. To know more on this and website audit as a whole, you can visit https://siteimprove.com/en-gb/website-audit/. Before you begin, here’s something important you need to know. While opting in for Google tools for assessing the site, you might encounter warnings and error messages. When you join hands with an ace service provider, you will know the way to go about it.

However, mobile usability audit helps you to decode the following errors and points, that is essential to address and resolve.

  1. Flash usage

There are several mobile browsers that don’t offer flash! Hence, mobile users will not get to see any Flash content. And so, when you get this error alert, it is essential to get your content converted to HTML5. It will help you to sync in well with the advanced mobile standards.

  • Fixed-width viewport

It gets used at times for making a page that isn’t mobile friendly to manage and fit the Smartphone screen. It might as well get counted as a temporary fix for selected pages. However, Google always doesn’t suggest this practice for long-term use. It is always better to opt-in for a mobile responsive website design instead.

  • Viewport not configured

Today, many screen sizes get used for accessing the web. Hence, it is vital for websites to denote a viewport in Meta viewport-tag. It will make sure that site gets scaled to any device that’s presently in use, i.e., a computer, tablet or a Smartphone. Making use of a mobile responsive design ensures that the viewport gets appropriately configured. Also, you need to scale the site for accommodating every screen size.

  • Small font size

Today, Google recommends that font size should be 16 CSS pixels. It makes sure that the text can get viewed from mobile. Also, the users don’t have to use the pinch-to-zoom on the text.

  • Content is not in the size of the viewport

When a web page needs horizontal scrolling for accessing content, this error message might flash. Hence, Google suggests that you make use of a relative width, scalable images, and position values.

  • Touch elements are very close

The moment links and buttons get close, the mobile users might witness trouble in tapping the same accuracy. Hence, the tap targets need to get a place at a distance, so that the mobile users are not able to click on the closer elements accidentally. Google also suggests that the primary tap targets on the page should be something around 48 CSS pixels wide and tall. Also, the goals that are less frequently used should be smaller.  Your mobile usability audit will unlock these errors. If you want to fix them, you can co-operate with your SEO service provider and resolve the same effect.


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An undergraduate and avid netizen, Suman is the youngest member of Loudhere family. She manages the News and Current Events category here. Also she employs her SEO skills to make this more searchable.