Physical Marketing the Right Way

As more and more people are turning their heads to the digital world as their main tool for promotion and connecting to new customers, the benefits of good old physical marketing have started to be forgotten to some extent. And that’s a shame because there are various ways to make use of modern technology to get a much better exposure than you could have wished for a decade or two ago. Don’t disregard what the physical world has to offer, as there are a lot of advantages.

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3D Printing

With the easy access to 3D printing that everyone has these days, it’s very simple to order a few custom trinkets designed and printed specifically for the needs of your business. If you integrate these with some electronic add-ons as well, you can create a catchy tool for promoting your business with very little effort. The only point to consider here is to ensure that you’re working with a good partner for your printing needs, as the quality difference between a poor 3D print and a proper one can be staggering, plus there are other considerations to make as well. The extra money it costs will go a long way towards ensuring that your customers actually get a good impression.

Custom Media Packages

From CD manufacturing, to flash drives and other forms of portable media, if you have a message that’s best displayed in a digital format, you certainly have no shortage of options to get it out there. There are some surprisingly good deals on physical media printing and manufacturing nowadays, mostly due to the shift towards the digital market that we mentioned above. You can benefit from that by building a solid partnership with a company that knows how to deliver a good package of discs in a short time, so you’ll know exactly who to call when you’re preparing a major campaign that will need a lot of material support.

Organizers and Notebooks

An interesting trend that’s been on the rise lately is the revival of good old pen & paper for daily purposes. Many people are going back to classic organizers and tiny notebooks for keeping track of their daily tasks, and there are various good reasons to join in on that trend. Smartphones are great, but there’s just something special about the feeling of writing down your ideas with your own hand, using your own favorite pen.

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That said, this is a huge marketing opportunity for pretty much everyone. It’s easy to fit your company’s branding on a small organizer or a classy pen, and these things will end up in many people’s daily routines if you spread them around properly. The final results can be amazing considering the money spent.

While it’s great to explore new trends and keep up with what’s hot at the moment, it’s also important to stay in touch with the classics and try to fill gaps in the market that open up as people move on. While not every old tool and technique will still be relevant today, some will definitely be worth keeping an eye on for a long time.

An undergraduate and avid netizen, Suman is the youngest member of Loudhere family. She manages the News and Current Events category here. Also she employs her SEO skills to make this more searchable.