Olympic silver medal winner PV Sindhu is riding on her her success. And the celebrations are still on. The Hyderabad-based shuttler has signed a three year contract with sports management company Baseline. And it approximately worth up to Rs. 50 crores. Yes! highest paid ever for a non-cricketer.
This Mishra is the managing director and co-founder of Baseline. He told in an interview that this is the best deal ever signs by a sports person. “Her soaring popularity has attracted the attention of so many companies. In the next three years, we will work to maximise her value. Even after achieving stupendous success, her humility and the value she brings to women power is remarkable,” said Mishra.
The Baseline is going to manage Sindhu’s brand profiling, licensing, endorsement and much more.While 16companies approaches her for being the face of their product, Mishra tells us that so far she has signed only nine of them.Since the time she got back from the Rio games, many companies approached her. In the last few days, they had an intense discussion on whom to endorse. And this is how they signed nine products so far.
And with the rest, the decision is yet to be taken. Mishra says that Sindhu is quite meticulous in choosing the products. She won’t be endorsing the products which have adverse effects on the health of youths just like cola Etc. So far they finalised deals with financial institutions, women-centric brands etc.
She will allocate limited time to these endorsements, and her practise hours will not be disturbed.On being asked to specify exactly how much Sindhu would earn, Mishra said, “I can’t give a figure now but given the response that we are getting and the sponsors we have on board, Sindhu’s will be the best deal that a non-cricket star can get.”
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