Baba Ramdev led Patanjali is now the third biggest advertiser of the nation as per the latest reports by the AdExIndia, a branch of TAM (Television Audience Management) Media research. This brand proves to be the most organic and is behind two FMCG companies such as Hindustan Unilever and Reckitt Benckiser.
Now Patanjali is using aggressive ad campaigns even in the presence of celebrities which include Hema Malini. The brand is now offering everything from honey to sport shoes and jeans as well. Patanjali reached the third position by beating Cadburys India as its TV advertisements had a total of 4,524 hours against Hindustan Unilever’s 29,998 hours.